THE FACE-TO-FACE BOOK
"Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today's high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics." -- Berry-AMA Book Prize for the Best Book in Marketing, American Marketing Association
"Finally, a book that shows the full picture of the impact of word of mouth and marketing done right—both offline and online. One of the most important messages is that we need to think about social consumers and what motivates them. Social marketing is about people, not technology." —Huffington Post
"Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book." —Chuck Porter, Chairman, Crispin Porter + Bogusky
"This book is approachable and immediately applicable for the marketer who wants to understand the new consumer landscape. Keller and Fay shine a well-documented light on a new marketing model that reimagines social media and word-of-mouth at the center of a marketing mix."
—Mark Addicks, Mark Addicks LLC, ex-General Mills (CMO)
“This is a groundbreaking (and breathtaking) book. It starts with a brilliant insight and backs it up with so much logic and so many facts that the conclusions are irrefutable. It leaves only two questions: Are you an Influential? And what are you going to do about integrating this book's insight into your job, your passions, and your life?” -- Seth Godin Author of Permission Marketing
“Keller and Berry have done a superb job in presenting data and ideas on who the Influentials are and how to work with and through them. This is what the New Marketing is all about.” -- Philip Kotler S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, and author of Kotler on Marketing.