BLOGS & MEDIA

Ed is a highly regarded and sought after thought leader.

The publication of his book, The Influentials, has been called the "seminal moment in the development of word of mouth." His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association. Read what people say about his books here.

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Here is a selection of Ed’s commentary and publications

THE LEARNING IMPERATIVE IN MARKET RESEARCH

Now That’s Significant Podcast | EP 79

CONSUMER INFLUENCERS ARE IN LOVE WITH BRAND EXPERIENCES … AND THEY ARE TELLING THEIR FRIENDS.

MediaVillage · Mar 23, 2023

DON’T JUST TELL CONSUMERS ABOUT YOUR BRAND -- HAVE THEM EXPERIENCE IT

MediaVillage · Feb 8, 2023

SHARE OF SEARCH: THE NEW "ONE NUMBER YOU NEED TO KNOW" FOR MEDIA AND AD EFFECTIVENESS