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BLOGS & MEDIA
Ed is a highly regarded and sought after thought leader.
The publication of his book, The Influentials, has been called the "seminal moment in the development of word of mouth." His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association. Read what people say about his books here.
Here is a selection of Ed’s commentary and publications
THE LEARNING IMPERATIVE IN MARKET RESEARCH
Now That’s Significant Podcast | EP 79
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CONSUMER INFLUENCERS ARE IN LOVE WITH BRAND EXPERIENCES … AND THEY ARE TELLING THEIR FRIENDS.
MediaVillage · Mar 23, 2023
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DON’T JUST TELL CONSUMERS ABOUT YOUR BRAND -- HAVE THEM EXPERIENCE IT
MediaVillage · Feb 8, 2023
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SHARE OF SEARCH: THE NEW "ONE NUMBER YOU NEED TO KNOW" FOR MEDIA AND AD EFFECTIVENESS
MediaVillage · Feb 3, 2023
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SIX-POINT CHECKLIST TO TRANSFORM CONVERSATION POWER
MediaPost: MediaDailyNews · Aug 24, 2022
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Data Gurus Podcast
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THE 4 TYPES OF EVERYDAY INFLUENCERS THAT CONSUMERS TRUST
The Marketing Insider
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HOW TO BECOME A WORD-OF-MOUTH MAVEN
MediaPost
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
WORD OF MOUTH AND SOCIAL MEDIA: A TEN-YEAR UPDATE
MediaVillage
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DERIVING VALUE FROM CONVERSATIONS ABOUT YOUR BRAND
MIT Sloan Management Review
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WORD-OF MOUTH ADVOCACY
A NEW KEY TO ADVERTISING EFFECTIVENESS
Journal of Advertising Research
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